We
know Diamond alternatives are on the rise, we even have recent confirmations
from the Diamond powerhouse De Beers reporting a lull in sales in recent years.
They reported a 39% decrease in sales in 2019 compared with 2018.
So
why are buyers searching for a Diamond alternative and why are they drawn to
Moissanites? There are quite a few reasons in fact and they all make sense when
comparing them side by side.
The
main reason and one of the most important ones is the price tag. Moissanites
are significantly less expensive than the same size, colour and clarity in a
natural Diamond. When buyers are adding up the cost, it’s no wonder that the
price is a huge draw card. Comparing one of the most popular choice for an
Engagement Ring…the Round Brilliant, we see prices for a GIA certified G colour
and SI1 Clarity in an Excellent cut natural Diamond exceeding $8000 Australian
dollars. The same in a Moissanite is $400 - $600. With a saving of thousands
its an easy choice for most who still want the brilliance of a Diamond yet want
to save money.
To
lend to the price, the fact that they are very similar in both look and feel is
another benefit for buyers when considering these Diamond alternatives.
Moissanites are a 9.25 on the Moh’s scale of hardness, which is slightly below
a natural Diamonds 10. When considering a Ruby and Sapphire are 9 and an
Emerald is a 7.5 the Moissanite is great comparison.
If
the price and the fact that they are incredibly similar isn’t enough to
convince, the impact they have on the environment compared with naturally mined
Diamonds usually is. Moissanites aren’t mined and therefore are completely
ethically sourced and conflict free. This has such a huge appeal to young
couples who are both environmentally and socially conscious of the way natural
Diamonds are mined and produced.
Moissanite
Jewellery has been an affordable alternative to genuine and even lab created
Diamonds as the cost for Jewellery featuring multiple Diamonds can be quite
expensive. The most popular purchases for Moissanite Jewellery besides the
Engagement Ring in recent years has been the Tennis Bracelet and the Eternity
Ring. Both the Bracelet and Eternity Ring feature a row of Diamonds ideally
with the same colour, clarity and size. Depending on the Diamond
characteristics they can cost well into the thousands or even tens of
thousands. As Moissanites are only a fraction of the price buyers can enjoy
paying less and still receiving an item of great quality with a Diamond
alternative.
So
its no wonder that buyers are considering Moissanite Bracelets and even Moissanite
Earrings and Eternity Rings simply because of the cost of buying
multiple stones to complete the item.
It
is important to note that just like Diamonds, not all Moissanites are the same.
They are available in different grades in terms of colour and clarity so
choosing a Jeweller that specialises in Moissanite and Moissanite Jewellery is
essential.
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